Our Mission

We believe that instead of increasing crop yields, we should eliminate waste. Farmers shouldn't be exploited, and consumers shouldn't pay high prices for spoilt tasteless fruit.

FruitHunter's mission: Use AI to connect farmers directly to consumers, bringing fruit from branch to doorstep, reducing waste and increasing income.

Who We Serve

Farmers

• Malaysia has over 300,000 smallholder farmers

• They receive only 20-30% of the final retail price

• Unstable income, often exploited by middlemen

• We help them: Increase income by 50-70%, stable sales channels

Consumers

• Urban families want fresh, affordable fruit

• But currently pay 100-150% markup

• Supermarket fruit is often 5-7 days old

• We help them: Save 30-40%, get fresh fruit within 48 hours of harvest

The Planet

• Globally, 40% of food is wasted

• Fruit transport creates massive carbon footprint

• We help the planet: Demand-driven harvesting, near-zero waste, reduced carbon emissions

What We're Doing

FruitHunter is an AI-powered flash-sale platform that lets farmers sell fruit directly to consumers.

Core innovations:

• Flash-sale model: Each "hunt" lasts only 2 hours, creating urgency and clearing inventory fast

• AI predictions: Forecast demand, tell farmers what to plant, when to harvest, how to price

• Community pickup network: Pick up at places you pass daily—guardhouses, petrol stations, convenience stores

This isn't a small project. This is a new ecosystem.

How We'll Do It

We Only Have a General Idea, That's Why We're Joining Competitions

English：
We only have a general idea of the process. That's exactly why we're joining competitions and hoping mentors can guide us to continuously refine and optimize our business model.

Phase 1: Tech Development (3 months)

• AI matching system development

• User app (iOS/Android)

• Simple farmer interface

• Flash-sale engine

Phase 2: Farmer Pilot (3-6 months)

• Onboard first 10 partner farmers

• Train them on the system

• Pilot area: Klang Valley

Phase 3: Pickup Point Network (6 months)

• Sign 50 community pickup points

• Convenience stores, petrol stations, condo guardhouses

• Each hub earns RM2.5/parcel

Phase 4: Launch & Scale (12 months)

• Expand across Selangor

• Expand to other states

• Goal: 10,000 users, 200 pickup points

Funding Sources

Only after demand validation and refining our model will we begin equity crowdfunding. This year, we plan to join multiple competitions including the China-ASEAN Inventor and Entrepreneurship Competition. We hope to be noticed by Chinese investors so we can save significant time on technology development.

Our Qualifications

Aiman Ong (9 years old) - Founder

Dwi Emas International School - Malaysia's First Entrepreneurial School

This isn't my first project:

Why me?
Because I've been selling fruit since I was 5. I understand farmers, I understand fruit, I understand wholesale, I understand consumers. Now with AI, I can change everything.

Secret Ong (Aiman's Mom) - CEO

• 2004 – Top student in Form 5 Science stream, Jit Sin High School

• 2007 – Youngest Hotel Management Trainee at Genting Malaysia

• 2014 – Co-founded Idea Man Craft - Idea Man Sdn Bhd (current)

• 2015 – Invited to attend ASEAN Business Summit by ASEAN BAC

• 2017 – Full-time mom but reads nearly 100 books yearly, closely following social and consumer trends

• 2024 – Supporting child in building Aiman Pandan Coconut brand

We're Recruiting

• AI Engineer (volunteer/advisor)

• Farmer Relations Manager

• Community Operations

If you're interested in joining us, please reach out!

Progress So Far

Chinese New Year CNY Mandarin Orange School Pilot Test using Orderla

• Tested direct fruit distribution at school

• Parents ordered, importers delivered directly and collect from school

• Validated: Demand exists, process works

Media Coverage

• Featured in multiple media outlets: Keluarga.com, Astro Prima Borak Seeni, Kool FM 101

• 9-year-old founder story gained attention

Transparency Commitment

We promise:

• Financial transparency: Monthly fund usage reports

• Progress transparency: Weekly social media updates

• Challenge transparency: Immediate communication if issues arise

• Reward delivery: We deliver what we promise

Becausse we appreciate your trust when we are nobody.